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Tuesday, October 13, 2026
TechPulse Blog

Toto Wolff Set to Sell Stake Valuing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic success in F1

Toto Wolff is engaged in final negotiations to offload part of his ownership stake in the Mercedes F1 outfit.

This transaction estimates the Mercedes team at £4.6 billion – a record for an F1 team – after the McLaren team were valued at £3.5bn in a change of ownership structure last September.

Wolff, who owns one-third of Mercedes F1, plans to divest a stake approximately 5%.

Wolff, aged 53 will remain as team boss and CEO if the sale goes through.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and chemicals giant Ineos Group, who each also own one-third of the enterprise.

An official representative said: "We will be making no official statement on this. The management structure of Mercedes F1 stays unchanged, and each shareholder are dedicated to the ongoing success of the brand in F1."

Financial Growth

The deal would represent a substantial rise in value of Mercedes F1 since Ineos acquired its share for £208m in 2022.

The rise demonstrates the growth in valuations of F1 teams recently due to the increasing appeal of Formula 1 globally.

This was also seen in the success of the Formula 1 film featuring Brad Pitt, which debuted in summer 2023 and earned more than $630m (£458m) at the box office.

The film represents Pitt's most successful film and the most successful sports movie ever released.

Current Performance

The Mercedes team are second in the team standings, behind McLaren Racing, with three Grands Prix left in the current championship.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix so far and is fourth in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight consecutive team titles and seven driver championships, six won by Lewis Hamilton and one for Nico Rosberg, between 2014 to 2021.

Written by

Amy Shelton

A tech enthusiast and software developer with over a decade of experience in AI research and digital transformation projects.

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